Social Media: Campaigns
US Air Force - Day in History Campaign
The Challenge: The client requested more products that highlight important Air Force, DoD and Civil Engineer historical events, in order to inform and empower the CE community.
The Process + Result
Created a calendar of key historical events
Designed a logo and brand to unite the campaign
Determined the assets for each event for release on social media: carousel post + vertical stories
The client is at this year-long campaign that diversifies content
US Air Force - Photo of the Month Campaign
The Challenge: Creating a user-generated campaign around the Thanksgiving Holiday that encourages our audience to nominate an Airman that they’re thankful for.
The Process: Engaging with bases, squadrons and Airmen across the enterprise to submit photos.
The Result: This week long campaign resulted in over two dozen photo submissions, increased engagement and increased moral of the community during the Holiday season.
US Air Force - Photo of the Month Campaign
The Challenge: Creating an on-going campaign that consists of user-generated content.
The Process: Engaging with bases, squadrons and Airmen across the globe to submit photos of their teams.
The Result: This monthly campaign garners a large engagement with hundreds of votes, resulting in increased engagement and increased moral.
US Air Force - #HonorCEService Campaign
The Challenge: Creating a user-generated campaign around Veterans Day that encourages our audience to nominate a Veteran and share their story.
The Process: Engaging with bases, squadrons and Airmen across the enterprise to submit photos and quotes.
The Result: This two-week campaign resulted in a dozen submissions, increased engagement and increased moral of the community around Veterans Day.
