Social Media: Reels
Challenge: Increasing views and engagement on products posted on the USAF CE social media accounts to hit metrics goals set by USAF CE leadership.
Solution:
Developed new video campaigns specifically designed for Reels
Organized filming trips, interviewed and vetted Airmen nominees
Filmed vertical on iPhones, using a mobile lav microphone, and editing videos
Tracked the algorithm closely to ensure maximum views when posting on social media
Around the Shop
Minot AFB “Around the Shop” reel: https://www.instagram.com/reel/CXgtieTMb7i/?utm_source=ig_web_copy_link
Nellis AFB “Around the Shop” reel: https://www.instagram.com/reel/CWLwD13LN2W/?utm_source=ig_web_copy_link
“In One Word”
“We Are Thankful”
https://www.instagram.com/reel/CYKKmT2LWdm/?utm_source=ig_web_copy_link
https://www.instagram.com/reel/CYKKmT2LWdm/?utm_source=ig_web_copy_link
Highlighting Fire & Emergency Services
https://www.instagram.com/reel/COdQJW7BW4A/?utm_source=ig_web_copy_link